Ghia got in touch with Chrysler in 1950, although they bodied a Chrysler 75 back in 1929.
So there was Luigi Segre whose first Plymouth bodied cars ..er wasn’t ranked among the era’s greatest.
Chrysler president Kaufmann T. Keller had been impressed by the Ghia craftsmanship and modest cost of the above mentioned car so he permitted stylist Virgil M. Exner, who had been bought in by Keller to revive Chrysler’s design image, to proceed with the commissioning of other Chrysler-based concept cars from the Torinese carrozzeria.
The explanation of the name: K: Kaufman T. Keller, then-chairman of Chrysler 310: the hopeful power output (in fact it only developed some 180 bhp). The car was based on the new hemi-head V8 Saratoga chassis, and cost $20.000 to build at Ghia.
Chrysler ordered 40 Ghia-Chrysler but the commission was cut back because of the Korean War.